The AI model trained on Marshall data

Finish on time,
every time.

Surveon finishes every survey with synthetic completes that are flagged, labeled and statistically transparent. The same model previews a survey before it fields, answers the question you didn't ask, and finds the headlines in a fresh upload.

Current model: large-v6 · 298M parameters
0+
Marshall surveys in the training set, 2014 to 2026
0 years
of market, station and question history it draws on
~1 sec
to score a full survey on our hardware. No cloud, no API.
Synthetic Completes

When respondents get scarce, the price climbs.

Cost per completed interview. Panel and phone figures are what Marshall pays today.

Online panelnormal production
$3 to $5
Online panelslow production
$7 to $15
Phone field houserescue fielding
$50 and up
Surveonflat, any market, any time
$5 flat
Worked example

A 1,000-interview survey hits its deadline.

700 real completes are in. The last 300 are the hard ones: the small county, the age cell, the ethnic quota the panel can't fill. Finish them with…

Panel at the slow rate ($12)two more weeks, maybe
$3,600
Phone field house ($50)two to three weeks
$15,000
Surveon synthetics ($5)same day
$1,500
Real completes 700 Surveon synthetics 300
How we keep the data honest

Synthetics finish a survey. They don't start one.

1

Real interviews first

The field window runs as it does today. Synthetics fill what is still open at the deadline.

2

Statistically transparent

At any point, you can see how accurate a given number of synthetics will be.

3

Always labeled

Every synthetic carries the isSynthetic flag in the data file. See synthetic, authentic or the composite.

4

The data stays home

Surveon runs on our own hardware. We adjust the weights and train on new data as needed.

What Surveon is

A model trained from scratch on Marshall's own surveys.

Not a chatbot, and not a general model with our data pasted in. A language model that has read every Marshall survey since 2014 in the survey's own format, and learned what a market's numbers look like and how they move from year to year. Tested blind on 24 surveys it never saw.

Average miss, in points. Shorter is better.

large-v6 · 298M parameters · 24 held-out surveys

Question skipped last yearvs. copying the last time it was asked
±1.8 alternative
±1.6 Surveon
Never asked in this marketvs. the other-markets average
±3.4 alternative
±2.5 Surveon
Demographic cell, total knownvs. assuming group = total
±2.3 alternative
±1.7 Surveon

Current model

large-v6 · 298M parameters

All answers ±2.0 · correlation 0.99

The honest summary: on a repeat question, Surveon behaves like a 175-person survey of that market. Far too loose to replace fielding. Plenty tight enough to finish a survey, catch a bad upload, or steady a small cell.

Features beyond synthetics

Additional functionality powered by this model.

Finish on time, every time.

surveondata.com

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Marshall Intelligence · Skipjack